32 Kildare St, Dublin 2, Dublin, Ireland
+ 353 (0) 1 694 0080
Calle 127a #7-19 of 610, Bogotá, Colombia
+ 57 1 749-5614
Permanent TSB is Ireland’s third largest bank. They are now stepping up their efforts to become the digital bank that they strive to be in the modern era.
Digitising their branch network helps Permanent TSB communicate better and more cost effectively. They can display their range of services better with digital signage in bank branches. It allows the bank to be more reactive and to tailor the content to a specific demographic at each branch. It also means each branch can localise its content to become closer to the community it is serving.
The digital solution at branch level includes a range of screens from high-bright window displays to video-wall screens and an audio channel for music and voice over. Each branch can display localised content and day-part specific content, all controlled from head office. This provides the bank’s customers with the right message at the right time, which enhances the relationship between the bank and its customers. It empowers the marketing department to deploy its messaging rapidly, making it reactive to market opportunities and demands.
Our solution allows the head of marketing to manage the bank’s communications at branch level, permitting minute by minute content control of each individual screen in a simple to use, yet sophisticated secure technology.
IPC has also delivered a corporate communications solution for Permanent TSB in its head offices, enabling departmental communications to be professionally displayed and managed by the appointed marketing team member.
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